My Auction Empires (Linford Direct)

One of the questions that I am often asked by classes and students is : “How To Write Good eBay Descriptions“.

Now the way I like to look at eBay Descriptions is the fact they are you sales letter or sales pitch. An eBay Description is your shop front it is the way you are going to sell your item - or if it is poor not sell.

So lets get going and I will tell you my way of writing eBay Descriptions.

Stage 1. - Write a good title, this is the first thing people will see, and this is what buyers will click on to get to the full Descriptions. Use all the Characters. Do not fill it out with silly things like @@ !! etc. Use the words that your buyers will use to search for the item.

Stage 2. - Now you have written, the title you come to the eBay Description, a good idea is to repeat the item title at the top of the eBay Descriptions. This helps both the buyer and the search engine spiders.

Stage 3. - Once the title has been written, you come to the main body of the sales letter and the eBay description. Write it as if you are chatting to a mate in the local bar or over a cup of coffee. Make it sexy, if it has a story about the item tell it. This is where you do the selling.

Stage 4. - If you are selling clothing give people the sizes, what it is made out of, if it still has the tags, if it is still in the bag. Tell them and show them with pictures as well.

Stage 5. - If the item you are selling has a fault in it tell and show the people it in the eBay Description. Be very honest with the people, tell them where the problem is with the item.

Stage 6. - A good thing I find to put in is your shipping and postage costs this lets people read what the prices are. I always put this at the bottom of the eBay Description and put it in 10pt Times New Roman Font and put it in blue. This lets it stand out. Normally I put some thing like this:

Postage to the UK is £1.75 this includes 1st Class recorded Delivery. The Rest of the World is £4.99.

Stage 7. - If you have any terms and conditions put this at the bottom of the item description.

Above all write to sell, but do not go over the top and always tell the truth.

Another selling idea brought to you by Andrew Milburn and My Auction Empires.

Tags: Education //