My Auction Empires (Linford Direct)

know your buyers

While watching a TV program the other morning while I waited for a delivery I noticed how many auction type and antiques programs there were - this means one thing people like them and they are popular. 

Anyway I noticed a new one, this was where to antique collectors went head to head and used their own money to buy, and then they had to resell at a profit and the one with the biggest profit won.

The day I saw the program they had to buy from an Antique Market (other programmes they had to buy at Auction, Car Boot etc), and by the looks each week saw a diiferent pair of people.

Anyway I watched it while I waited, the guy was first and said to make a profit, he would buy quality - Good idea, another was in good condition, and I forgot the third point he made. 

Next up was the young lady Kate Bliss - she said a few points, but what jumped out straight away to me was this sentence ” I will buy what my buyers wanted” -  Know your buyers. Kate Bliss went into this programme knowing what her core client base wanted or what her other dealer friends out there were looking for.

She did not just go yes that looks good, that looks nice , the price is right I will buy it. Ok she did a few of those points but on the whole she went out knowing that she could sell that little silver box to a silver dealer in London, and the Label bottle to a collector.

Kate Bliss knew her buyers, she went out that day with a plan in her head because she knew her buyers.

How can you put this into your ebay or online business ? Well I hope you have an email list of people, of lookers and of buyers.

Let’s paint a little picture here -Let us say that you sell kitchen items on eBay and over the past monts you have built up a mailing list of kitchen item buyers you now know your buyers and their needs and wants. While you are out and about at a trade fair you see some new kitchen items that will be hot this year. You can go ahead and buy some stock for all it will take is you to list them and email your list saying hey I have just added this item to my shop, they will come and buy.

So please get to know your buyers and their needs and wants.

Another item bought to you by Andrew Milburn and My Auction Empires 

Tags: Education, eBay //